PRRC2C is a large, intrinsically disordered protein that acts at the translation initiation step to control the synthesis of specific mRNAs (PMID:36869665). It binds eukaryotic translation initiation factors and preinitiation complexes and is enriched on ribosomes translating mRNAs that contain upstream open reading frames (uORFs), where it promotes leaky scanning past start codons to enhance translation of uORF-containing transcripts (PMID:36869665). PRRC2C associates with the 48S preinitiation complex through an α-helix within its putative coiled-coil domain that contacts the eIF3 core complex, and depletion of PRRC2C together with its paralogs reduces the abundance of a large fraction of the proteome biased toward translational targets of eIF3d and eIF4G2, marking these proteins as collectively required for cell growth and for stress granule assembly (PMID:41808986). PRRC2C is itself subject to SRSF1-regulated alternative splicing, with a tumor-overexpressed exon-containing variant supporting cancer cell growth (PMID:24371231), and PRRC2C expression promotes hepatocellular carcinoma proliferation, survival, and metastasis in part through upregulation of the EMT markers N-cadherin and Vimentin (PMID:36915448).