MC1R is a cell-surface G protein-coupled receptor that controls the eumelanin/pheomelanin switch in melanocytes by transducing melanocortin signals into a cAMP-PKA cascade that activates melanogenic gene expression [PMID:bio_10.1101_2024.11.21.624608]. Ligand engagement is central to its output: a derived substitution that reduces MC1R affinity for both the agonist α-MSH and the antagonist ASIP shifts coat color toward brown, establishing that MC1R ligand-binding affinity sets the pigment-type decision [PMID:bio_10.1101_2025.11.14.688436], and MC1R binds melanocortin agonists (α-MSH, MTII) with high affinity while binding the inverse agonist AgRP weakly [PMID:bio_10.1101_2025.08.08.669345]. Downstream of receptor activation, signaling proceeds through cAMP and PKA, and ectopic ARHGAP36 suppresses melanogenesis by lowering PKA catalytic subunit levels without impairing MC1R itself or its cAMP stimulation, placing this brake below the receptor [PMID:bio_10.1101_2024.11.21.624608]. MC1R surface abundance is set by ubiquitin-dependent turnover: the E3 ligase MGRN1, acting through the transmembrane adapters ATRN and ATRNL1, ubiquitinates and degrades MC1R, so that MGRN1 loss raises MC1R surface levels and enhances eumelanin production [PMID:bio_10.1101_2025.03.25.645338]. Consistent with its instructive role, severe truncation of MC1R is associated with a pheomelanin-predominant coat [PMID:bio_10.1101_2025.01.22.633987], and elevating MC1R-cAMP signaling can drive melanin synthesis even in mis-trafficked endolysosomal compartments when luminal pH is near-neutral [PMID:bio_10.1101_2024.07.08.602505].