ZBTB12 is a sequence-specific transcriptional regulator that governs cell-state decisions across stem cell maintenance, organ homeostasis, and cancer progression (PMID:36759523, PMID:40543226). In human pluripotent stem cells it acts as a molecular barrier to dedifferentiation by fine-tuning expression of the primate-specific retrotransposon HERVH and downregulating HERVH-overlapping lncRNAs, a step required for exit from the pluripotent state and derivation of the three germ layers (PMID:36759523). ZBTB12 functions predominantly as a transcriptional repressor in differentiated tissue, silencing TOMM7 in kidney tubular cells and thereby restraining PINK1/Parkin-mediated mitophagy, such that its knockdown restores mitophagy and alleviates diabetic kidney disease in db/db mice (PMID:41276015). In breast cancer cells ZBTB12 instead acts as a transcriptional activator of the DNA methyltransferase DNMT3B, driving methylation and silencing of the ALDH1A2 promoter to promote proliferation, invasion, and migration (PMID:40543226). ZBTB12 expression is itself driven by HOXA6, which binds the ZBTB12 promoter in cancer-associated fibroblasts to promote gastric cancer cell malignancy (PMID:37708965). The direct DNA-binding sites and structural basis of ZBTB12's context-dependent switch between repression and activation have not been characterized in the available corpus.